Womanhood to me is about growing. Blossoming into something new and different each time. It’s about becoming stronger and learning about yourself, your body, what your likes and dislikes are, what makes you happy and unhappy, what and who you want to become — to better yourself, and most importantly, learning to love yourself. Also, to be kind to one another and help support other. Seeing women coming together is a beautiful thing.

— amber lu

Womanhood to me is about growing. Blossoming into something new and different each time. It’s about becoming stronger and learning about yourself, your body, what your likes and dislikes are, what makes you happy and unhappy, what and who you want to become — to better yourself, and most importantly, learning to love yourself. Also, to be kind to one another and help support other. Seeing women coming together is a beautiful thing.

— amber lu

cover_stack

lois magazine

LOIS MAGAZINE

National Addy Gold winner

LOIS is a self-care magazine for teen girls (starting as early as age 12). The intention behind LOIS is simple: promoting honest and warm communication. Each quarterly issue is full of real, sincere content written from a variety of women at many different stages in life.

The existing magazine options for teen girls are a bummer. They are shallow, gossipy, and not very open-minded. LOIS wants to be a starting place for real conversation and enlightenment for teen girls. This is a place where they will be taken seriously, and will be a bridge to open communication across generations.

Photographed by Lauren Stelling.

— my roles

art direction

editorial design

print design

identity

layout

illustration

content curation

copy editing

— my tools

illustrator

indesign

dreamweaver

— awards

national gold addy winner

front_back
4-toc

All articles were created specifically for this publication. I can easily say I was truly blessed with the outpouring of support from women in my community far and wide.

All articles were created specifically for this publication. I can easily say I was truly blessed with the outpouring of support from women in my community far and wide.

Contributors were given a very simple, open-ended prompt. I asked them to write about anything pertaining to their definition of womanhood. It could be a lesson they learned growing up, a health issue, friendships, tips they wish they knew while growing up, and more. Their perceptions on their writing skills were not an issue. They did not have to be professional writers. 

Contributors were given a very simple, open-ended prompt. I asked them to write about anything pertaining to their definition of womanhood. It could be a lesson they learned growing up, a health issue, friendships, tips they wish they knew while growing up, and more. Their perceptions on their writing skills were not an issue. They did not have to be professional writers. 

20-park-rotate
12-grace-rotate
42-fightmaster-rotate

The 128-page magazine is organized into 7 sections — each with one main color —

advice pages, your body, your ambition, your character, your community, interviews, and activity pages.

In many ways the content speaks for itself. The goal demographic is teen girls, but the overall intention is to potentially reach women of all ages. Every woman can find an article that speaks to them, and I feel so lucky to be the designer who got to put it all together.

The goal demographic is teen girls, but the overall intention is to potentially reach women of all ages.

LOIS uses primarily illustrations instead of photography because illustrations allow our readers to imagine a picture of womanhood on their own. They won't be persuaded or pressured by how other women look.

54-merriweather-rotate
74-steed1-connaughton2-rotate
26-behrens-rotate
118-koons-rotate