FUN CLUB STATIONERY
FUN CLUB STATIONERY
As a graphic designer, I have struggled with the desire to keep a part of myself rooted in the analog world while also maintaining my footing in the unavoidable digital world. I desire to keep handwritten forms of communication — like snail mail and journaling — in my life, so Fun Club was created to make this dream an easy and fun reality for the nostalgic hearts like mine.
Fun Club is a stationery collection with a clear 80s influence — pulling from musical and visual styles — and a modern appeal as well. I focused on the character illustrations, notebooks, memopads, and packaging, while my collaborator took part in the rest.
Designed in collaboration with Julia Rundberg. Photographed by Lauren Stelling.
During our initial brainstorming, we quickly confirmed that our biggest obstacle was going to be creating a brand that pulled from nostalgia for the 80s — Keith Haring and his contemporaries — but that did not simply feel like an exact copy of such an iconic style. We focused on pulling from the motion and energy Keith Haring's style possessed. And combining that energy with our use of pattern, color blocking, and thick black outlines, we created a stationery collection that feels fresh and original.
During our initial brainstorming, we quickly confirmed that our biggest obstacle was going to be creating a brand that pulled from nostalgia for the 80s — Keith Haring and his contemporaries — but that did not simply feel like an exact copy of such an iconic style. We focused on pulling from the motion and energy Keith Haring's style possessed. And combining that energy with our use of pattern, color blocking, and thick black outlines, we created a stationery collection that feels fresh and original.
The packaging was designed to help elevate the playful nature of the stationery. We kept the packaging black + white in order to let the colorful artwork of the products truly shine, but we continued to implement the thick black strokes and overall style.
We were lucky to have the opportunity to build the products and style a photoshoot. Like the branding, our props incorporated fun patterns, textures, and color blocking.
products—
3 notebooks
3 planners
calendar
3 memo pads
my roles—
illustration, branding, packaging, production
my tools—
illustrator, photoshop, indesign