At REI there are 6 contingency clearances throughout the year. Products may vary from store to store depending on their individual inventories, but the messaging and campaign needs to be consistent across the country. I illustrated and laid out the 2019–2020 season look and feel. 

FALL END OF SEASON

No specific categories, just discounts on 'already reduced items' at the end of Fall.

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Fall_colors
Fall_banner
Fall_email
Fall_homepage

YEAR END CLEARANCE

Used to be known as Holiday Clearance. Kicks off the day after REI's holiday sales and is focused on further markdowns to holiday inventory.

Used to be known as Holiday Clearance. Kicks off the day after REI's holiday sales and is focused on further markdowns to holiday inventory.

YearEnd_top
YearEnd_color
YearEnd_banner
YearEnd_email
YearEnd_homepage

JANUARY CLEARANCE

Focuses on moving all 2019 clearance. This sale has the potential of having the widest range of products, varying from store to store—not just winter apparel and gear could be marked down during this time.

Focuses on moving all 2019 clearance. This sale has the potential of having the widest range of products, varying from store to store—not just winter apparel and gear could be marked down during this time.

January_top
January_color
January_banner
January_email
January_homepage

WINTER CLEARANCE

A time to feature winter soft goods and outerwear (i.e. gloves, scarves, hats). Occurs in mid February.

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Winter_color
Winter_banner
Winter_email
Winter_homepage

SKI + SNOWBOARD CLEARANCE

A weekend in mid February that focuses on moving ski + snowboard inventory. It particularly focuses on hard goods (i.e. helmets, goggles, skis, boards).

SkiSnowboard_top
SkiSnowboard_color
SkiSnowboard_banner
SkiSnowboard_email
SkiSnowboard_homepage

SPRING END OF SEASON

Similar to Fall End of Season—no specific categories are featured, just discounts on 'already reduced items' at the end of Spring.

Spring_EndofSeason_top
Spring_EndofSeason_color
Spring_EndofSeason_banner
Spring_EndofSeason_email
Spring_EndofSeason_homepage

my roles—

branding strategy, illustration, layout, collateral design

my tools—

indesign, illustrator, photoshop