At REI there are 6 contingency clearances throughout the year. Products may vary from store to store depending on their individual inventories, but the messaging and campaign needs to be consistent across the country. I illustrated and laid out the 2019–2020 season look and feel.
FALL END OF SEASON
No specific categories, just discounts on 'already reduced items' at the end of Fall.
YEAR END CLEARANCE
Used to be known as Holiday Clearance. Kicks off the day after REI's holiday sales and is focused on further markdowns to holiday inventory.
Used to be known as Holiday Clearance. Kicks off the day after REI's holiday sales and is focused on further markdowns to holiday inventory.
JANUARY CLEARANCE
Focuses on moving all 2019 clearance. This sale has the potential of having the widest range of products, varying from store to store—not just winter apparel and gear could be marked down during this time.
Focuses on moving all 2019 clearance. This sale has the potential of having the widest range of products, varying from store to store—not just winter apparel and gear could be marked down during this time.
WINTER CLEARANCE
A time to feature winter soft goods and outerwear (i.e. gloves, scarves, hats). Occurs in mid February.
SKI + SNOWBOARD CLEARANCE
A weekend in mid February that focuses on moving ski + snowboard inventory. It particularly focuses on hard goods (i.e. helmets, goggles, skis, boards).
SPRING END OF SEASON
Similar to Fall End of Season—no specific categories are featured, just discounts on 'already reduced items' at the end of Spring.
my roles—
branding strategy, illustration, layout, collateral design
my tools—
indesign, illustrator, photoshop